Easing the Squeeze
The world loves American grape juice. Although table grapes, raisins, and wine make the fruit itself a leading horticultural export for the United States, the all-important grape juice segment of the market has plenty of room for growth. WSW teamed up with a leading grape juice producer to help push Congress and the Administration to eliminate punishing tariffs and taxes that keep American grape juice from reaching its full potential in global markets. As a result, leading congressional voices are now calling for important adjustments in trade policy to get American grape juice on the tables of more customers worldwide.